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DID YOU KNOW??
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Has no in and out charges for clients who store wine in our facility.
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| What is Safe Haven? |
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Daniel and Corrine Appelbaum opened Safe Haven Wine Services in June of 2008. SHWS offers extensive fulfillment services to wineries, including wine club and daily fulfillment of direct to consumer orders to 43 states. Through our ShipSmart Passport program we can help wineries maintain and grow their wine clubs.
Our wine vaults are ideal for storing library wines that would otherwise take up valuable winery space Our unique and richly appointed tasting lounge can be used as a venue for private wine tastings and wine club pick up parties.
We also offer consumer shipping, delivery and other concierge services that enable you to enjoy your wine to its fullest-on your own terms, at the right time.
For just a fraction of your original wine investment, you can save space and gain peace of mind by safeguarding your precious vintages with Safe Haven Wine Services.
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| Dear Friends,
Even though it has been unseasonably cool, we all know that warmer weather is just around the corner. With the temperatures on the rise, the question is often asked of us, Is it safe to ship our wine home? Our answer - Yes and No. Yes, if the shipment is sent by air, either overnight or 2nd day and no, if the wine is traveling ground to most of the country. For many, shipping wine via the air is an expensive option that prohibits them from purchasing their beloved vintages, particularly in the warmer months. One solution. Rent a wine locker from SHWS and have your wine either sent directly to our temperature controlled facility from any winery in the country or have us pick up your wine from local wineries and deliver back to your locker. When the weather cools, simply let us know which wines you would like us to ship home and before you know it, you are enjoying your favorite Paso wines! For more information regarding our wine lockers, visit our website and see for yourself how inexpensive it is to keep your liquid assets safe. Cheers!
Daniel and Corrine
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Vin65 is a leading provider of ecommerce solutions for wineries and wine stores.
Vin65's platform receives attention from designers, wine technology thought leaders, and technology savvy wineries for its ability to drive innovation in the wine ecommerce space. Social media integration, modern ajax shopping cart, one screen checkout, mobile commerce, and other leading edge tools are built into the platform. Vin65 keeps up-to-date on emerging technologies and trends in wine marketing while prioritizing customer experience for those using their platform to research and purchase wine.
Vin65's focus is on producing higher conversions and greater insight into customers for its wine clients. Over 200 wine and wine store websites are built on the platform and clients include progressive companies such as Twisted Oak, CrushPad, Ceja Vineyards, Wine Tasting Network and others.
To learn more about Vin65 visit www.vin65.com or contact Brent Johnson (brent@vin65.com) |
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How to Grow Your Wine Club Part 1
How to Ask People to Join Your Club
Question: Should you ask anyone that buys your wine sign up for your wine club? Answer: No!
There is a vast difference between a lead, anyone who buys your wine, and a qualified lead, as someone who meets your wine club requirements (i.e. price points, wine consumption amount etc.). Your job is to identify which consumer leads are qualified and turn them into club members.
Qualified Leads
A 'Qualified Lead' is a sales terms you've probably heard over and over; let's actually take a look at what a makes a lead qualified for your wine club and where to find them. You need to first start with a few questions about the makeup of your wine club:
1. How much does your wine club cost?
2. How many bottles do you sent out each shipment?
3. What features besides wine are included in membership?
4. What wines are you shipping (reds, whites, etc)?
From those questions you'll be able to quickly establish a few guidelines that you should keep in mind as you are seeking out potential wine club members. Next you should consider the target market that your winery is going after (i.e. demographic, geographic, psychographic and behavioral characteristic information) and use that to benefit your wine club's marketing efforts. You should start to have an idea about what potential members look like.
It's time to find your qualified leads and convert them to members. There are several places where you should be promoting you wine club; I've split them into two categories, direct and indirect(to read more...) |
Thanks again for your support and let us know if there are any wine topics you would like to see discussed in our newsletter.
Sincerely,
Daniel & Corrine Appelbaum
Safe Haven Wine Services
The Place to Store, Ship and Share Wine
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Free Month! |
Remember to refer a friend. When you get a friend to sign up for a locker and they mention your name, you receive a month FREE!!
After all, friends don't let friends ruin good wine by letting them store it in a closet, spare bedroom, garage, garden shed, etc. :-)
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It's easy and cost effective to protect your liquid assets at Safe Haven Wine Services. |
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